A marketing information system (MIS) caters to the needs of _________
1.Marketing decision.
2.Databases.
3.Safeguard.
4.Customized.
Posted Date:-2021-12-01 10:12:39
Being ______________ one cannot taste, touch, see, hear, smell or use services like physical products;
1.Intangible.
2.Tangible.
3.None of these.
4.Wendell.
Posted Date:-2021-12-01 09:59:02
Customers are showing greater price sensitivity in their search for _____
1.The right product.
2.The right service.
3.Value.
4.The right store.
Posted Date:-2021-12-01 10:05:38
Demographic segmentation refers to.
1.The description of the people and the place in society.
2.The description of the people's purchasing behavior
3.The location where people live
4.Geographic regions.
Posted Date:-2021-12-01 09:51:26
E- marketing is a part of _______
1.E-commerce.
2.E-cash.
3.E-Payment.
4.E-mail.
Posted Date:-2021-12-01 09:59:59
In selling concept, maximization of project of the firm is done through ______
1.Sales volume.
2.Increasing production.
3.Quality.
4.Services.
Posted Date:-2021-12-01 09:52:49
In the traditional ______________ concept , the main strategy of the company is to find customers for the product, manufactured by them and somehow convince the customer into buying this product.
1.Selling.
2.Product.
3.Production.
4.Marketing.
Posted Date:-2021-12-01 10:07:34
In ______ stage , a product is well established in the market.
1.Growth.
2.Maturity.
3.Introduction.
4.Decline.
Posted Date:-2021-12-01 10:07:58
In _______ segmentation , buyers are divided into different groups on the basis of life style or personality and values.
1.Geographic.
2.Demographic
3.Psychographic.
4.behavioral.
Posted Date:-2021-12-01 09:55:09
M P R stands for:
1.Managing public relations.
2.Measuring public relations
3.Marketing public relations.
4.Monitoring public relations.
Posted Date:-2021-12-01 09:58:40
Marketing is both an "art" and a "science" there is constant tension between the formulated side of marketing and the ____ side.
1.Creative.
2.Management.
3.Selling.
4.Behavior.
Posted Date:-2021-12-01 10:04:04
Maslow's need hierarchy theory deals with _______ levels.
1.Two levels.
2.Three levels.
3.five levels.
4.four levels.
Posted Date:-2021-12-01 10:13:31
Re-marketing is related with creating demand for _____
1.Fresh products.
2.Non-usable products
3.Low quality products.
4.Renewed use of products.
Posted Date:-2021-12-01 09:50:41
Social marketing is used as an instrument to achieve the goals of __________
1.Marketer.
2.Seller.
3.Society.
4.None of these.
Posted Date:-2021-12-01 10:00:58
Some companies are now switching from being product- centered to being more ______ centered.
1.Competency.
2.Marketing.
3.Sales.
4.Customer-segment.
Posted Date:-2021-12-01 10:08:22
Super market is also known as ______
1.Self service store
2.Hyper market.
3.co-operative societies.
4.None of these.
Posted Date:-2021-12-01 09:57:50
Testing before launching a product is known as _____
1.Test marketing.
2.Concept testing..
3.Acid test.
4.Market test.
Posted Date:-2021-12-01 10:06:00
The best channel of distribution for vacuum cleaner is ______
1.Direct marketing.
2.Tele marketing.
3.Retail chains.
4.None of these.
Posted Date:-2021-12-01 09:58:14
The emotional attachment of a customer towards a brand is known as ______
1.Brand loyalty.
2.Brand awareness.
3.Brand equity.
4.Brand association.
Posted Date:-2021-12-01 10:06:24
The only revenue producing element in the marketing mix is.
1.Product.
2.Price.
3.Place.
4.Promotion.
Posted Date:-2021-12-01 10:15:13
The practice of using the established brand names of two different companies on the same product is termed as _______
1.Manufacturer brand.
2.Private brand.
3.Brand licensing.
4.Co-branding.
Posted Date:-2021-12-01 10:13:04
The process of finding and creating new uses or satisfactions for an existing product is known as _____
1.Niche- marketing.
2.Re- marketing.
3.Social marketing.
4.None of these.
Posted Date:-2021-12-01 10:14:21
The process of introducing higher quality products by a manufacturer is called _______
1.Product line expansion.
2.Product line contraction
3.Trading down.
4.Trading up.
Posted Date:-2021-12-01 10:03:14
The task of any business is to deliver ______ at a profit.
1.Customer needs
2.Products.
3.Customer value
4.Quality.
Posted Date:-2021-12-01 10:04:53
The technique of using the social network on the internet to create the brand image is called as ______
1.Social marketing.
2.Re-marketing.
3.Viral-marketing.
4.Synchronic marketing.
Posted Date:-2021-12-01 09:55:31
The term Meta marketing was first used by __________
1.Eugene .J .Kelly.
2.N. H. Borden.
3.Wendell.
4.None of these.
Posted Date:-2021-12-01 09:59:25
these are _____ elements of promotion mix.
1.Four.
2.Six.
3.Five.
4.Two.
Posted Date:-2021-12-01 10:01:47
Transportion belongs to ______ function of marketing.
1.Research.
2.Exchange.
3.Physical supply
4.Facilitating.
Posted Date:-2021-12-01 10:04:28
What is price skimming?
1.Setting an initially high price which falls as competitors enter the market.
2.Setting a high price which consumers perceive as indicating high quality.
3.Setting a low price to "Skim off" a large number of consumers.
4.Quality.
Posted Date:-2021-12-01 09:52:27
When a consumer decides to buy without much logical thinking, his decision is said to be ______
1.Patronage.
2.Emotional.
3.Rational.
4.None of these.
Posted Date:-2021-12-01 09:56:38
When a firm practices ____ concept, all its activities are directed to satisfy the consumer.
1.selling.
2.Production.
3.Production.
4.Societal.
Posted Date:-2021-12-01 10:13:55
When organization in the same level of a channel work on a co-operative basis , it is known as _____
1.V M S.
2.S C M.
3.Logistics.
4.H M S.
Posted Date:-2021-12-01 10:06:48
Which of the following is not included in the function of physical supply:
1.Standardization.
2.Storage.
3.Packaging.
4.Transportation.
Posted Date:-2021-12-01 09:55:53
Which of the following is not part of demographic segmentation?
1.Age.
2.Income.
3.Education.
4.Interest.
Posted Date:-2021-12-01 09:56:13
Which of the following reflects the marketing concept philosophy?
1." you won't find a better deal anywhere".
2."When it's profits versus customers needs, profits will always win out".
3."We are in the business of making and selling superior product".
4."We won't have a marketing department, we have a customer department".
Posted Date:-2021-12-01 09:52:04
____ is a broad range of activities concerned with efficient movement of finished goods from the end of the production line to the consumer.
1.Physical distribution.
2.Channel of distribution
3.Intensive distribution.
4.None of these.
Posted Date:-2021-12-01 10:15:56
_____ is the next stage of market segmentation.
1.market targeting
2.Positioning.
3.MIS.
4.Marketing.
Posted Date:-2021-12-01 10:05:14
_____ is the oral presentation in a conversation with one or more prospective buyers for the purpose of making sales.
1.Advertising.
2.Branding.
3.Personal selling.
4.None of these.
Posted Date:-2021-12-01 10:02:50
______ environment consists of the factors like inflation rate, interest rate and unemployment.
1.Geographic.
2.Economic.
3.Demographic.
4.Technological.
Posted Date:-2021-12-01 10:12:16
______ is the marketing and financial value associated with a brand's strength in a market.
1.Brand equity.
2.Brand loyalty.
3.Branding.
4.None of these.
Posted Date:-2021-12-01 10:03:36
______ marketing means serving a small market not Served by competitions.
1.Niche.
2.Mega.
3.Meta.
4.None of these.
Posted Date:-2021-12-01 10:01:20
_______ is the process of creating an image for a product in the minds of targeted customers.
1.Segmentation.
2.Target marketing.
3.Positioning.
4.None of these.
Posted Date:-2021-12-01 10:14:46
_______ price refers to the high initial price charged when a new product is introduced in the market.
1.Premium.
2.Penetration.
3.Skimming.
4.None of these.
Posted Date:-2021-12-01 09:57:00
________ advertisement is a small, graphic links placed on a web page.
1.Banner.
2.Buttons.
3.Website.
4.E-mail.
Posted Date:-2021-12-01 10:00:21
________ is aimed at encouraging renewed use of a product in which market interest has declined.
1.De-marketing.
2.Re-marketing.
3.Synch rod.
4.Tele marketing.
Posted Date:-2021-12-01 09:51:02
_________ advertisement is used at the time of introducing a new product in the market.
1.Selective.
2.Reminder.
3.Primary.
4.None of these.
Posted Date:-2021-12-01 10:02:26
_________ is an attempt to reduce the demand for consumption of a specific product or service on a permanent or temporary basis.
1.De-marketing.
2.Remarketing
3.Ostensible marketing
4.Synchronic marketing.
Posted Date:-2021-12-01 10:07:11
_________ is the practice of charging a low price right down from the beginning to stimulate the growth of the market.
1.Skimming.
2.Penetration.
3.Premium.
4.None of these.
Posted Date:-2021-12-01 09:57:24
_________ motives are those which determine where or from whom products are purchased.
1.Product.
2.Patronage.
3.Emotional.
4.Rational.
Posted Date:-2021-12-01 09:54:31
__________ is the most common method used for pricing.
1.cost plus pricing.
2.Target pricing.
3.Break- even- pricing..
4.Marginal cost.
Posted Date:-2021-12-01 10:15:33